Spin Master goes ‘spellbound’ in licensing pact with Skydance Animation • The Toy Book

Bewitched | Source: Skydance

Following its success with licensed properties including DreamWorks Gabby’s DollhouseFeld Entertainment’s Monster Jam and WarnerMedia’s DC Super Heroes and Wizarding World of Harry Potter Spin Master just signed another deal.

The Toronto-based toy and entertainment company has signed an agreement to serve as the master toy licensee for Skydance Animation. The first property included in the deal is Apple’s original movie Bewitched. The Vicky Jenson-directed animated feature debuts August 5 on Apple TV+ and will come with fashion dolls, mini-dolls and vehicles.

“Spin Master strives to work with the best partners on long-term licensing and we are honored to align ourselves with Skydance, infusing our brand innovation on the fantastical worlds and enchanting characters they create,” says the president of toys and commercial director of Spin Master. Chris Beardal. “We know that children all over the world will fall in love with the magic of Bewitched and we look forward to bringing that magic to the playroom through an innovative and imaginative line of toys.

Bewitched is an animated musical that follows a young girl who sets out to break the spell that has split her kingdom in two. It is written by Lauren Hynek, Elizabeth Martin and Linda Woolverton, with an original score by Oscar winner Alan Menken and lyrics by Glenn Slater. Chris Montan serves as executive music producer on the film.

Under the new licensing agreement, Spin Master will develop toy lines based on Skydance Animation’s future properties.

“As we ramp up production on our roster of animated features, we couldn’t imagine a better partner to bring our visually stunning and epic animated worlds to life,” said Luis Fernández, Head of Consumer Products at Skydance.

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