Singing Machine unveils a new range of toys

Plush toys meet the joy of singing!

Fort Lauderdale, Fla., May 04, 2022 (GLOBE NEWSWIRE) — The Singing Machine CompaNY, Inc. (“Singing Machine” or the “Company”) (OTCQX: SMDM) – the global leader in consumer karaoke products – announces the official release of its new Sing-along Crew plush characters. This new line of bestselling children’s products is a unique take on plush toys with sing-along capabilities designed for on-the-go fun. Each character is full of fun personality designed to encourage children to discover a love of music and singing. This exclusive toy line fuses fun features kids will love:

  • Meet the crew: ‘Big Pan’ panda, ‘Uni-Queen’ unicorn and ‘Lil’ Rex’ T-Rex plush characters, adorably designed for singing and company.
  • Let’s Get Loud: Built-in speaker and microphone for hours of singing and amplified audio entertainment.
  • ENHANCE THE FUN: Two built-in songs and sound effects unique to each member of the Sing-along team.
  • On the go: Backpack straps for on-the-go fun.

The new Sing-along Crew line brings together children’s love of plush toys, singing and dancing with on-the-go mobility. Designed for fun with many early learning developmental benefits to discover singing and encourage confidence and speech development. Recommended from 3 years old.

The Sing-along Crew is the first design concept of Julissa “Julie” Del Rosario of Avant Garde Products. Originally an immigrant from Peru, Julie moved to the United States and became the guardian of Eddie Steele, the company’s founder and former CEO. While working for Eddie, Julie was exposed to Eddie’s love of products and discovered her own passion for toys. After Eddie passed away in 2019, Julie launched her own startup, Avant Garde Products, to develop and design unique toy concepts. This project is the first partnership between Singing Machine and Avant Garde.

Gary Atkinson, CEO of Singing Machine, said, “We are thrilled to be working with Julie on this creative new line of music-inspired toys. We’ve married the popularity of plush toys and added the “portable” play factor. Then we brought our signature element of music and vocals to the products. The Singalong Team has tested extremely well with the target audience and is a great addition to the beginner range of our Singing Machine Kids assortment.

The availability of products

The Sing-along Team is now available on, and
Suggested retail price: $29.99. Visit for more information.

Video Commercial link

About the singing machine

singing machine® is the leading supplier of karaoke products to consumers around the world. The company offers the widest range of home and car karaoke entertainment products in the industry, allowing consumers to find a machine that suits their needs and skill level. The Company’s products are sold in more than 25,000 locations worldwide, including well-known retailers such as Amazon, Costco, Sam’s Club, Target and Walmart. As the most recognized karaoke brand, Singing Machine products incorporate the latest technology and provide access to over 100,000 songs to stream through its mobile app and select WiFi-enabled products. To learn more, visit

Contact with Investor Relations:
Brendan Hopkins
(407) 645-5295
[email protected]

Forward-looking statements
This press release containslooking for staffwithin the meaning of the Private Securities Litigation Reform Act of 1995. Such a frontforward-looking statements are based on current expectations, estimates and projections about the company’s business, in part based on assumptions made by management and include, but are not limited to, statements about our financial statements for the fiscal year ended March 31 2021. You should review our risk factors in our SEC filings which are incorporated herein by reference. Such a frontforward-looking statements speak only as of the date they are made and the company undertakes no obligation to updateforward-looking statement to reflect events or circumstances after the date of this release.

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