Shell launches a collection of miniature cars controlled by Bluetooth
For the first time in Australia, the world of Shell Motorsport comes together in a collection of limited edition cars – available exclusively from Shell Coles Express locations. Seven Bluetooth-controlled models make up the range.
From September 29, in addition to a fuel or convenience purchase, customers can purchase the car models, including vehicles from Supercar, Nascar, WRC Rally, Formula 1, DTM Touring, Formula E and IndyCar.
Each model can be controlled remotely via smartphone, with gamification and engagement via the global Shell Racing app. Released weekly while supplies last, the exclusive motorsport models begin with the Shell V-Power Racing Mustang Supercar.
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“We are delighted that the first car in the Shell Motorsport Collection is the Ford Mustang,” said Shell V Power Racing Team driver Anton De Pasquale.
Scuderia Ferrari F1, IndyCar, Hyundai Rally, Formula E Nissan, Nascar Team Penske and BMW Racing DTM will follow.
“We hope this range of collectables will fuel Australians’ passion for motorsport, particularly as we approach the Bathurst 1000 in October,” said Megan Foster, Executive Managing Director of Viva Australia (the new owners of the Coles Express service stations).
“With this innovative collection, it’s easier than ever for motor racing fans of all ages to recreate the power, thrill and breathtaking atmosphere of motorsport at home.”
Customers who spend $20 or more on fuel or convenience can purchase a car for $10. The vehicles are also available for purchase for $15 each. The rechargeable and interchangeable battery is sold separately for $8.
For the full checkered flag experience, an exclusive showcase is also available for purchase. The Shell Racing app enriches the collectibles experience and can also be played without the cars.
Shell Motorsport’s exclusive collector cars are available from September 29 to November 30, 2022. Once released, each model will remain available for the duration of the promotion or while supplies last.