Outdoor toys market growth continues

BRANDS can provide designs that encourage outdoor play for children of all ages while supporting sustainable initiatives as parents turn to nature-based activities to boost their children’s physical and mental well-being at home. middle of the pandemic.

Kelly Bongrain, client specialist at trend forecasting firm, WGSN, said the outdoor toy market has grown in importance, accounting for around 23% of the total toy segment in 2021, following the pandemic. and periods of confinement at home.

Citing US research by the NPD, Bongrain said the outdoor and sports toys sector continues to be the largest category with $2.9 billion in sales in 2021, more than double the size of the second category.

“What does this mean to you? Offer the full range of outdoor play activities to appeal to children of all age groups. Target a range of health benefits, from full from mindfulness and relaxation in gardening children to developing physical skills and confidence in young people with adventurous play structures,” she said during a webinar.

Bongrain said nostalgic designs in the bike and skateboard category can also be revived with digitally inspired pastel tones and custom additions. “Invest in water play (the category that has accounted for the greatest growth in outdoor toys, according to NPD research), with exuberant inflatable toys and coordinated safety gear at the top of the list,” a- she added.

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Bongrain also urged brands to provide children with opportunities to test their physical abilities and discover the hidden side of nature.

This, as parents look for new ways to entertain the family and develop children’s physical abilities outdoors with renewed interest and appreciation for time spent outdoors, she said.

“The benefits of outdoor play are many, from improving fine motor skills and balance to building a sense of independence and confidence. With outdoor activities being an added consideration more important to children’s development, products that encourage adventurous play are given prominence,” she added. added.

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