Kids India 2022 will make the Indian toy market more accessibleToy World Magazine

The Indian toy market is witnessing high growth rates, with forecasts suggesting that for the period to 2024, sales will increase by +10% to 15% per year.

The eighth edition of Kids India will take place from September 15-17, 2022 at the Jio World Convention Center in Mumbai and is considered India’s premier international B2B trade show for toys, children’s products and sporting goods.

Since the previous expo in 2019, India has become even more attractive as a market for the toy industry. Kids India offers participating toy companies, both at home and abroad, the ideal setting for a market launch and to establish their business relations. International trade visitors can take advantage of a limited travel expense program, giving them even more leeway to relax and enjoy the show. In addition, an extensive program of lectures and podium discussions will take place over the three days of the event.

As a supporter of Kids India 2022, Sports Goods Export Promotion Council (SGEPC) is offering a special offer. The Hosted Buyer Program is available to a limited number of international buyers. Among other benefits, this program covers the full cost of a return ticket from the visitor’s home country to Mumbai for arrival on September 14, 2022, and hotel accommodation in Mumbai for two nights is also included. . At the show itself, special “decision maker meetings” will be organized for visitors, offering direct contact with sales managers in relevant organisations. Anyone interested in this offer will find an application form for the “Hosted Buyer Program” on the Kids India website.

The toy market in India is currently growing rapidly. Forecasts suggest that for the period to 2024, sales will increase by +10% to 15% per year, well above the global average. The attractiveness of the market will be reflected at Kids India 2022. From global brands to local players to newcomers, more than 130 exhibitors from different product categories will showcase their wares at the event. In addition to classic lines such as toys for babies and infants, dolls and soft toys, wooden toys and models, the varied product range also includes areas such as electronic and educational toys.

Complementing this range of products are sporting goods, playground equipment, school supplies and arts and crafts. During the three days of Kids India 2022, there will be a comprehensive conference program with high quality speakers and interactive discussions on the podium.

“The expectation is huge – India is still a very exciting place for the toy industry,” commented Christian Ulrich, spokesman for the board of Spielwarenmesse eG. “Kids India 2022 is a door opening that allows interested companies to easily access this market and experience its special characteristics from the inside.”

Program details and additional information about Kids India and exhibitors can be found at www.kidsindia.co.in.

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