Just Play and The Toy Foundation team up to launch special blue and yellow edition Slinky® to support the Ukrainian community

“We are horrified by the unprovoked invasion Ukrainewho has caused extreme destruction and chaos in innocent families,” said Charlie Emby, co-president of Just Play. “In partnership with The Toy Foundation, we proudly join the global toy industry in raising much-needed funds to provide relief and resources to the Ukrainian community, especially children who have been impacted by the devastation of war and deprived of the joys of We hope that by putting something as simple as a blue and yellow Slinky in the hands of Slinky fans everywhere, we can help ensure that this crisis remains a priority while providing additional support.

“At The Toy Foundation, we aim to serve and support children around the world with the benefits of play, especially those enduring incredible darkness across the country and the world,” said Pamela Mastrota, executive director of the Toy Foundation. “We are working with the gaming community to create greater impact for Ukrainians in need and thank Just Play for their partnership and generosity. Funds raised for each Slinky purchased will help transport and deliver food, toys and other essentials to displaced Ukrainian children and families.”

The Ukraine Relief Slinky special edition was created by Just Play Cares, the company’s philanthropic arm which was created to expand the company’s charitable reach to support families in need and community development programs. ‘child.

To learn more about the work of The Toy Foundation, visit toyfoundation.org.

The Toy Foundation (TTF) is a 501(c)3 children’s charity whose mission is to provide philanthropic support and the life-saving proceeds of play to children and families in need across the country and the world. TTF donations represent the charities of TTF and the toy industry. Last year, TTF provided $360,000 in cash grants to nearly 4 million children severely affected by the pandemic. Since its inception in 2003, TTF’s famed Toy Bank has provided $225 million in toys to more than 26 million underserved children struggling with serious illness, enduring temporary placements in foster homes, living with domestic violence and/or facing natural disasters. . TTF is also expanding its mission to provide grants to children’s hospitals to encourage healing through play and foster a diverse and inclusive culture and talent pool for the toy industry.

Just Play is a passionate toy company and a global leader in a wide range of children’s consumer goods including action figures, playsets, dolls, plush, role play and dress up. They create unique and innovative proprietary lines and award-winning products based on popular children’s entertainment brands with premier licensing partners. Just Play was founded by two toy industry veterans, Charlie Emby and Geoffrey Greenberg, in 2010 and has risen to NPD’s top 10 toy company for the past 5 years. To learn more about Just Play products, visit www.justplayproducts.com or follow the company on Instagram (@JustPlayProducts) or Facebook (www.facebook.com/JustPlay).

SOURCE The Toy Foundation

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