How the ‘niche’ sex toy market grew into a relentless 47,615.4 million industry

According to the report published by Allied Market Research, the global market sex toys market generated $38.68 billion in 2020 and is expected to reach $47.61 billion by 2030, growing at a CAGR of 4.3% from 2021 to 2030. The report provides a detailed analysis of the changing dynamics of the market, of the main pockets of investment, of the regional landscape, of the key segments, of the value chain. , and competitive scenario.

Rising cases of AIDS/HIV and STIs along with aggressive social media marketing strategies are driving the growth of the global sex toys market. However, the reduction in sexual acts is hampering the growth of the market. On the other hand, the increase in the millennial population and the increase in investments in the production of innovative products open up new opportunities in the coming years.

Technological gradation in sexual wellness products primarily drives consumers to buy and use the products. Many key industry players are improving their products to stand out from their competitors. Now, sex toys are sensors available which is further expected to influence the global sex toys market positively throughout the forecast period.

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Covid-19 scenario:

  • The Covid-19 pandemic has had a positive impact on the global sex toys market. Lockdown restrictions and social distancing rules have led to the adoption of sex toys for pleasure and to minimize the risk of infection from other people.
  • However, supply chain disruptions and interruption of manufacturing activities during the lockdown have impacted the market. There has been a gap between supply and demand due to a sudden increase in demand.
  • Manufacturers have invested heavily in innovation and redesigned their supply chain strategies to deal with the situation.

The report offers a detailed segmentation of the global sex toys market on the basis of product type, end-use, distribution channel, and region.

Based on product type, the vibrator segment held the highest market share in 2020, accounting for almost two-fifths of the total share, and is expected to maintain its leading position during the forecast period. However, the rings segment is expected to register the highest CAGR of 4.7% from 2021 to 2030.

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Based on end-use, women’s segment held the largest share in 2020, accounting for more than three-fifths of the global sex toys market, and is expected to maintain its leading status throughout the forecast period. However, the men’s segment is estimated to show the fastest CAGR of 4.8% from 2021 to 2030.

Based on region, North America accounted for the highest share in 2020, contributing almost half of the total share, and is expected to maintain its dominance by 2030. However, Asia-Pacific is expected to post the fastest CAGR of 5.1% during the forecast period.

Key players of global sex toys market analyzed in research include Adam & Eve Store, California Exotic Novelties, Llc, Bijoux Indiscrets, Church & Dwight Co., Inc., Caya Co-Operative Ltd., Hot Octopuss Limited, Doc Johnson Enterprises. , Reckitt Benckiser Group Plc, Tenga Co., Ltd and We-Vibe.

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Allied Market Research (AMR) is a full-service market research and business consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global corporations as well as small and medium enterprises with unparalleled quality of “Market Research Reports” and “Business Intelligence Solutions”. AMR has a focused vision to provide business insights and advice to help its clients make strategic business decisions and achieve sustainable growth in their respective market area.

We maintain professional relationships with various companies which helps us to extract market data which helps us to generate accurate research data tables and confirm the utmost accuracy of our market predictions. Allied Market Research CEO Pawan Kumar helps inspire and encourage everyone associated with the company to maintain high quality data and help clients in every way possible to achieve success. All data presented in the reports we publish are drawn from primary interviews with senior managers of large companies in the relevant field. Our secondary data sourcing methodology includes extensive online and offline research and discussions with knowledgeable industry professionals and analysts.

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