GMAX Travel Retail and Daron Worldwide Trading join forces in the toy market


GMAX Travel Retail has partnered with Daron Worldwide Trading to provide licensed aviation toys and collectibles to retail.

Daron Global Trading is considered the largest source of aviation-related collectibles and transportation-themed toys in North America.

Fun planes and collectibles will be included in the GMAX / Daron lineup

As reported, GMAX Travel Retail was established last year by former Premier Portfolio International Sales Director Garry Maxwell. During his 18 years with Premier Portfolio – an in-flight market leader for logoed products – Maxwell has been heavily involved in providing several logos and licensed products to global airlines and airport stores.

When Premier Portfolio went out of business late last year, its directors, Kevin Walsh and Andrew Webster, said a partnership between GMAX and Daron would ensure the continuity of items bearing the Premier logo.

According to GMAX Travel Retail Director Garry Maxwell, premium scale models are still popular in retail and in-flight.

Commenting on its partnership with Daron Worldwide Trading, Maxwell said, “The licensed toy and aviation industry is very strong and one of the most consistent categories in both retail and in-flight and I am delighted. to work with Jonathan Marx (Director of Business Development) and the Daron team.

“They have extensive experience and a wide range of products to enable us to provide a fantastic assortment that has already been well received by many operators preparing for their post-COVID-19 comeback. “

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