Bill Nye at the Toy Fair
Bill Nye will kick off Toy Fair New York 2022 with a ribbon cut at the Jacob K. Javits Convention Center.
Bill Nye, popularly known as “The Science Guy,” will help cut the ribbon to kick off the Toy Fair New York on Saturday, February 19th.
“Best known for his decades of work to make science fun and accessible to children of all ages, Nye will bring an added element of excitement to the highly anticipated opening ceremony of Toy Fair New York ’22,” Kimberly said. Carcone, senior vice-president. chairman of global market events at the Toy Association. “After nearly two years apart, we look forward to revisiting the global toy industry at the largest toy fair in the Western Hemisphere, where we expect attendees from 33 countries and hundreds of thousands of toys and games throughout the newly renovated and expanded Javits Center.
The ribbon cutting will take place at 9 a.m. at the Crystal Palace 3B entrance of the Javits Center. After the show opens, Nye will join Abacus Brands in the show. Nye partnered with Abacus Brands in 2021 to create Bill Nye’s VR Science and Space Lab kits, which combine AR / VR experiences with hands-on experiences designed to capture Nye’s mind and “the joy of discovery.” through science and entertainment.
Abacus Brands CEO Steve Rad said of his collaboration with Nye: “We saw an opportunity in the midst of a pandemic to unlock Bill’s personality and deliver it directly to the consumer by combining virtual reality and tangible experiences in a comprehensive, nostalgic science kit that was not just educational, but fun and engaging.
Carcone added, “Having famous guests like Nye and others at Toy Fair is a testament to the show’s growing status, much more than a toy show, but also a pop culture and entertainment destination to spot trends. You’ll just have to stay tuned to see who else shows up in the show in February! “
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