Addo Play and Spin Master Team Up for Global Deal with Fuggler -Toy World Magazine
Addo Play has entered into a three-year agreement with Spin Master, as an official licensee of the Fuggler brand worldwide.
Along with continued sales to retailers in the UK, Canada and Australia, Fugglers will be available on Amazon, specialty channels and collection sites in the US from Q4 through distributor ESKA, with additional territories planned to follow. This license agreement covers Fuggler plush toys, keychains, reusable bags and more.
The Fugglers, the fun and ugly 9-inch plush monsters, have gained a worldwide cult following due to their quirky and quirky nature. Each character features unique eyes, a toothy smile or grimace, signature buttonhole, and iconic undergarment – giving them an “imperfectly perfect” look with a host of mischievous expressions.
Mary Price and David Martin, co-founders and CEOs of Addo Play, said, “We are thrilled to strengthen our partnership with Spin Master by expanding the Fugglers license to territories around the world. The launch of Fugglers has been hugely successful in the UK, and it’s incredibly exciting to now expand the world of Fugglers globally. We can’t wait to see the rest of the world embrace these Funny Ugly Monsters and continue our valued partnership with Spin Master.
Originally launched in 2010, a British woman known as Ms McGettric conceived the concept of Fugglers after coming across individual denture teeth on eBay and imagining them looking funny on teddy bears. In 2018, Spin Master bought the rights to the brand and developed it to create new funny and trendy monsters. In 2021, toymaker Addo Play entered into an agreement with Spin Master as an official licensee of the Fuggler brand and now manufactures and markets Fugglers with Spin Master’s endorsement.